Deliverables:
Logo Design
Brand Color Palette
Typography System
Business Card Design (Functional Ruler Edge)
Brand Applications & Mockups
Leanna
Designer - Remote (Oregon)
Deliverables:
Logo Design
Brand Color Palette
Typography System
Business Card Design (Functional Ruler Edge)
Brand Applications & Mockups
Leanna
Designer - Remote (Oregon)
A logo and visual identity designed to establish a bold, modern foundation for a growing architectural practice.
A logo and visual identity designed to establish a bold, modern foundation for a growing architectural practice.
Insight
Kevin Bineham, an architect based in Eugene, Oregon, needed an identity that felt simple, modern, and confident. This logo marked the beginning of his brand and would later extend into print, signage, and digital work.
Kevin came in with a strong creative vision and clear preferences—especially around bold color use—while relying on collaboration to refine and execute the system.
Insight
Kevin Bineham, an architect based in Eugene, Oregon, needed an identity that felt simple, modern, and confident. This logo marked the beginning of his brand and would later extend into print, signage, and digital work.
Kevin came in with a strong creative vision and clear preferences—especially around bold color use—while relying on collaboration to refine and execute the system.
Solution
We developed a clean, minimal mark anchored by a bold yellow palette. A major focus was refining the exact shade of yellow to balance warmth, contrast, and legibility across print and digital use.
To add functional value, the business card was designed with a to-scale ruler edge, allowing it to double as a real-world tool—blending design with practicality.
Solution
We developed a clean, minimal mark anchored by a bold yellow palette. A major focus was refining the exact shade of yellow to balance warmth, contrast, and legibility across print and digital use.
To add functional value, the business card was designed with a to-scale ruler edge, allowing it to double as a real-world tool—blending design with practicality.
Impact
This project established Kevin’s visual foundation and led to continued collaboration, including additional brand materials, a website redesign, and later 3D architectural modeling work.
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