Deliverables
Responsive Website
CMS Setup
Brand Alignment & Visual Direction
Gallery + Creative Content Sections
Client Handoff + Ongoing Support
Leanna
Designer - Remote (Oregon)
Deliverables
Responsive Website
CMS Setup
Brand Alignment & Visual Direction
Gallery + Creative Content Sections
Client Handoff + Ongoing Support
Leanna
Designer - Remote (Oregon)
DC Pet Lodge needed a welcoming website that reflected their personality, professionalism, and trustworthiness—while helping them increase visibility beyond their physical location outside of town.
DC Pet Lodge needed a welcoming website that reflected their personality, professionalism, and trustworthiness—while helping them increase visibility beyond their physical location outside of town.
Insight
With limited foot and drive-by traffic, DC Pet Lodge relied heavily on online presence to introduce themselves to new clients. They already had a strong brand and reputation, but no central place to tell their story, show their space, or highlight the creativity of their team.
The site needed to:
Build trust quickly for first-time visitors
Show personality without sacrificing clarity
Be easy to update internally over time
Insight
With limited foot and drive-by traffic, DC Pet Lodge relied heavily on online presence to introduce themselves to new clients. They already had a strong brand and reputation, but no central place to tell their story, show their space, or highlight the creativity of their team.
The site needed to:
Build trust quickly for first-time visitors
Show personality without sacrificing clarity
Be easy to update internally over time
Solution
A CMS-driven website designed to feel warm, friendly, and confident—giving DC Pet Lodge a flexible platform they could manage independently.
Key decisions included:
Clear, approachable layouts to establish trust at first glance
Strong visual storytelling to showcase the space and team
Dedicated sections for creative dog poster designs made by staff
CMS-powered content allowing easy updates without technical support
A design approach that elevated the existing brand while adding personality
Solution
A CMS-driven website designed to feel warm, friendly, and confident—giving DC Pet Lodge a flexible platform they could manage independently.
Key decisions included:
Clear, approachable layouts to establish trust at first glance
Strong visual storytelling to showcase the space and team
Dedicated sections for creative dog poster designs made by staff
CMS-powered content allowing easy updates without technical support
A design approach that elevated the existing brand while adding personality
Impact
DC Pet Lodge now has a central online presence that reflects who they are, supports visibility beyond their location, and gives the team full control over updates—while keeping design support available when needed.
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