Deliverables:
Responsive Website
Service Page Structure
Real Estate Connection Section
Contact Form + Map
Subscribe Form
Visual Refresh (Color Direction)
Leanna
Designer - Remote (Oregon)
Deliverables:
Responsive Website
Service Page Structure
Real Estate Connection Section
Contact Form + Map
Subscribe Form
Visual Refresh (Color Direction)
Leanna
Designer - Remote (Oregon)
NW Property Prep needed a clear, professional website that could bring multiple services together under one cohesive identity during a business transition.
NW Property Prep needed a clear, professional website that could bring multiple services together under one cohesive identity during a business transition.
Insight
The challenge wasn’t adding more content—it was clarity.
NW Property Prep was evolving away from an older website and business structure, while also needing to clearly separate property clean-out services from estate-related support and real estate connections—without making the site feel fragmented or confusing.
The goal was to help estate executors and families quickly understand:
What services were offered
How those services connected
Where to go next
Insight
The challenge wasn’t adding more content—it was clarity.
NW Property Prep was evolving away from an older website and business structure, while also needing to clearly separate property clean-out services from estate-related support and real estate connections—without making the site feel fragmented or confusing.
The goal was to help estate executors and families quickly understand:
What services were offered
How those services connected
Where to go next
Solution
A straightforward, static website built around clear separation and visual cohesion, allowing multiple service paths to live comfortably within one brand.
Key decisions included:
Distinct service sections with clear navigation and hierarchy
A dedicated area for estate-related services and real estate connections
A refreshed color palette introducing teal and yellow to add warmth and approachability while maintaining professionalism
Simple layouts designed to guide families and executors through stressful decisions without overwhelm
Solution
A straightforward, static website built around clear separation and visual cohesion, allowing multiple service paths to live comfortably within one brand.
Key decisions included:
Distinct service sections with clear navigation and hierarchy
A dedicated area for estate-related services and real estate connections
A refreshed color palette introducing teal and yellow to add warmth and approachability while maintaining professionalism
Simple layouts designed to guide families and executors through stressful decisions without overwhelm
Impact
NW Property Prep now operates from one clear, unified website—supporting multiple services without juggling separate identities.
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