Deliverables
Logo Design
Brand Direction
Typography Selection
Color Palette
Business Card Design
Apparel Mockups
Leanna Vincent
Designer - Remote (Oregon)
Deliverables
Logo Design
Brand Direction
Typography Selection
Color Palette
Business Card Design
Apparel Mockups
Leanna Vincent
Designer - Remote (Oregon)
Pacific Rim Timberworks needed a logo and visual identity that reflected both the owner’s background in timberworking and his personal connection to the ocean.
Pacific Rim Timberworks needed a logo and visual identity that reflected both the owner’s background in timberworking and his personal connection to the ocean.
Insight
The owner came into the project with a clear vision—hand-sketched and inspired by his love of surfing and working with wood. While we explored alternative concepts, the strongest direction consistently returned to his original idea.
The challenge was not reinventing his vision, but refining it—translating a meaningful sketch into a clean, modern identity that could scale across print and apparel.
Insight
The owner came into the project with a clear vision—hand-sketched and inspired by his love of surfing and working with wood. While we explored alternative concepts, the strongest direction consistently returned to his original idea.
The challenge was not reinventing his vision, but refining it—translating a meaningful sketch into a clean, modern identity that could scale across print and apparel.
Solution
A collaborative logo refinement process that honored the original sketch while elevating it with modern typography and a cohesive color palette.
Key elements included:
Digitally refining the original hand-drawn concept
Pairing the mark with clean, modern typefaces
Developing a color palette inspired by ocean tones with a contemporary feel
Extending the identity into business cards and apparel concepts
The result preserved the authenticity of the original vision while giving the brand a polished, professional presence.
Solution
A collaborative logo refinement process that honored the original sketch while elevating it with modern typography and a cohesive color palette.
Key elements included:
Digitally refining the original hand-drawn concept
Pairing the mark with clean, modern typefaces
Developing a color palette inspired by ocean tones with a contemporary feel
Extending the identity into business cards and apparel concepts
The result preserved the authenticity of the original vision while giving the brand a polished, professional presence.
Impact
The final logo became the foundation for Pacific Rim Timberworks’ visual identity—expanding into business cards + branded apparel + providing a flexible system the owner could grow with over time.
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